Our Team

Elora Gray-Burrell, Founder and CEO of Ink & Fable

Elora has been an avid reader since childhood which led to her passion for writing. Her stories are filled with magic and adventure with strong, versatile characters. Her biggest loves aside from books are her family and furbabies. When she’s not creating fantasy filled adventures, you’ll find her watching gameplay, her favourite shows or deep in a new book.

As Chief Executive Officer, Elora is responsible for taking managerial decisions and oversees everything that Ink & Fable has to offer.


Desni ‘Des’ Fonoimoana, Founder and COO of Ink & Fable

As Chief Operations Officer, Des is in charge of day-to-day functions, communications with authors/Founders, and setting goals.

Des started writing as soon as she could hold a pencil. Her stories are well-equipped with plot twists, inner turmoil, and rising to intimidating challenges. She also runs a project called Voices of the Northwest. When she’s not telling stories, she can be found playing volleyball, traveling, or spending time with her husband and corgi.

Sophie Mitchell, Founder and CMO of Ink & Fable

Sophie has been writing and reading since she was a young teen. Her biggest passions are her little boy, her horses and violent gothic settings for her novels. When she’s not writing she’s usually baking cakes, bingeing Netflix or has her nose stuck in a book.

As Chief Marketing Officer, Sophie is in charge of all of Ink & Fable’s social media accounts as well as detailing marketing campaigns and press kits for each novel we publish.

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